About DiscoverabilityHQ
DiscoverabilityHQ exists to help leaders understand how organisations become understood, trusted and recommended by AI.
The origin
DiscoverabilityHQ is edited by Michael Montgomery and Hana Bednarova Bravo, whose work has long sat across search, content, digital PR, reputation, authority and the public proof that shapes trust.
Before DiscoverabilityHQ, they built Shout Bravo: an agency focused on content-driven search, digital PR and authority building. The agency was acquired by Incubeta, where its approach became part of a wider search, performance and digital growth environment.
That history matters because AI has not made their original philosophy obsolete. It has made it more important. The organisations that win in AI-led discovery are the ones with clear positioning, credible evidence, useful expertise and a reputation that can be understood beyond their own website.
Editors
The editorial perspective combines technical search fluency with the earned-media and reputation cues that increasingly shape AI confidence.
Editor
Michael brings a search and strategy background shaped by years of helping organisations become easier to find, easier to trust and easier to understand in competitive digital markets.
His work sits at the intersection of search, reputation, category strategy, operational leadership and the commercial signals that influence discovery.
View LinkedIn profileEditor
Hana brings deep experience in digital PR, content strategy and authority building, with a particular strength in turning expertise, evidence and stories into public proof that matters.
Her background connects brand reputation, editorial judgement, earned attention and the credibility cues that shape how organisations are interpreted.
View LinkedIn profileThe philosophy
An organisation has to be clear before it can be confidently surfaced. The first task is making the name, category, audience and proof unmistakable.
Trust is built through repeated, independent and consistent proof: credible mentions, expert content, citations, reputation and useful public evidence.
AI does not simply reward whoever shouts loudest. It leans towards the answer that looks relevant, evidenced, specific and trustworthy in context.
The organisations that define their category clearly make it easier for people, search engines and AI to understand why they matter.
How the thinking developed
DiscoverabilityHQ is the next expression of a long-running view: the organisations that become easy to understand and easy to trust are the ones most likely to be selected.
Years spent inside search, content, digital PR and authority work showed that discoverability has always depended on clarity, evidence and trust.
Michael and Hana built Shout Bravo around that philosophy, connecting search performance with content, earned media, reputation and authority.
The agency became part of Incubeta, taking its content-driven search and digital PR approach into a larger performance, media and technology group.
AI did not replace the original philosophy. It made the underlying idea more important: the future belongs to organisations that intelligent systems can understand, trust and recommend.
Why DiscoverabilityHQ exists
AI Discoverability is becoming a leadership issue because discovery is no longer only about ranking pages. It is about whether intelligent systems can interpret an organisation correctly, trust its claims and recommend it at the point of decision.
Executive briefing
Request a focused briefing on the public evidence shaping your visibility, credibility and chance of being recommended.